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Shopify CRO in 2025

A 45-minute on-demand session on the highest-impact CRO experiments we ran with DTC brands this year — what moved revenue, what looked clever and failed, and how to prioritize your next quarter.

At a glance

  • Duration: 45 min
  • Format: On-demand replay
  • Speaker: AppendTech team

Session agenda

  1. 2025 benchmark snapshot: where Shopify conversion is stuck for mid-market DTC.
  2. Experiment reel: PDP proof, bundle framing, shipping reassurance, and checkout wallets.
  3. Analytics setup that keeps paid and organic from fighting over credit.
  4. Live Q&A themes: sample size, app bloat, and when not to test.

Who should watch

Shopify merchants, performance marketers, and product leads who own the storefront roadmap and need a sharper experiment backlog—not another generic CRO overview.

What you'll leave with

  • A ranked list of tests worth running in the next 90 days.
  • Guardrails for theme apps that silently kill LCP and conversion.
  • A simple scorecard to review experiments with founders weekly.

Replay notes

The recording is chaptered by experiment type. Jump to checkout if abandonment is your bottleneck; start at PDP proof if traffic is healthy but ATC is soft.

Want help putting this into practice?

Book a strategy call and we'll adapt this resource to your stack and goals.

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