Starting point
The previous site mixed brochure pages with ad-hoc landing templates. Lead forms dumped into a shared inbox, content had no cluster structure, and Core Web Vitals lagged on key product pages.
What we shipped
A WordPress build centered on a reusable component library, intent-based landing templates, and CRM-connected capture flows.
- Design system + Gutenberg patterns for hero, proof, specs, and CTA blocks used across product lines.
- Lead funnels with progressive fields, routing rules, and sales-ready notifications.
- SEO content framework: pillar pages, supporting clusters, and schema for products and FAQs.
- Performance pass on LCP assets, font loading, and template-level caching.
The result
Qualified leads increased 65%, LCP improved by 2.1 seconds on priority templates, and organic traffic rose 38% as cluster pages began ranking for commercial intent terms.
Why it worked
- Sales and marketing shared one definition of a qualified lead before any form shipped.
- Components kept new pages on-brand and on-performance without custom one-offs.
- SEO was built into the IA — not bolted on after launch.
